Zana Busby, CBP, AssocMIPC
I study what happens between people.
Business psychologist and relationship specialist for senior leaders, founders and high-achieving professionals.
25+ years · MSc Business Psychology · Member, Association for Business Psychology and International Society for Coaching Psychology · Keynote Speaker · UK and international
MY STORY
From therapy room to boardroom
I began my career as a psychotherapist before training as a business psychologist. I now use psychological and transformational coaching to help people navigate personal and professional challenges, combining therapeutic depth with commercial understanding.
This perspective helps me recognise when a business problem is not only a business problem. Fear may shape a difficult decision. A leadership challenge may stem from a relationship.
A strained partnership may have less to do with the disagreement than with the loss of trust beneath it.
I have worked with people across every level of business and in their private lives. The circumstances vary, but the human patterns are often familiar. Personal experience influences how people lead, decide and perform, while workplace pressures can follow them home. My work brings these two sides together, focusing on the people, relationships and pressures behind the presenting issue.
I have developed two frameworks I use in my work.
Read about RAP. Read about HATS.
AREAS OF SPECIAL INTEREST AND EXPERIENCE
Leadership development
Relationship dynamics at work and home
Communication and conflict resolution
Behaviour change
Psychological safety
Emotional intelligence
Mental and emotional health
MY APPROACH
What working together feels like
Evidence-informed
I draw on established psychological methods and adapt them to your situation, goals and circumstances.
Personalised
You know your life best. I bring expertise in human behaviour and relationships, without imposing a script or one-size-fits-all approach.
Direct, but kind
I ask the questions that are hard to ask alone, and challenge assumptions that may be keeping you stuck.
Honest about fit
If coaching isn’t the right support, I’ll tell you and point you to what is.
Confidential, always
Many of my clients can’t discuss what they’re facing with anyone else in their lives. Here, they can.
Practical, not just reflective
Every conversation should leave you with something you can use this week.
THE TRAINING BEHIND THE WORK
Qualifications and memberships
Education & Qualifications
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MSc Business Psychology
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BSc Psychology
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PGDip Cognitive Behavioural Therapy
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Dip Clinical Hypnotherapy
Professional memberships & certifications
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The Association for Business Psychology
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The International Society for Coaching Psychology
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Certified Lumina Spark Practitioner
WHO I PARTNER WITH
People carrying a lot
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C-suite leaders and executives
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Senior professionals
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Founders, co-founders and business partners
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Private clients navigating major life change
Zana Busby · Business Psychologist specialising in Workplace and Personal Relationships
UK and international · In person and online