If there’s one thing I notice in leaders across industries, it’s this: strong leadership isn’t about having all the answers. It's about relationships - and more specifically, about how people feel when they work with you.

In my work with individuals and teams, both in and beyond organisational settings, I see the same pattern again and again: capable, intelligent people holding back critical information - not because they don’t care, but because speaking up feels risky. If your organisation is struggling with slow decision-making, repeated mistakes, low engagement, or “meetings after the meeting,” you don’t have a performance problem. You have a psychological safety problem.

Patients often feel vulnerable and anxious about their health, and clear communication from healthcare providers can alleviate their concerns, increase compliance with treatment plans, and improve overall patient outcomes. By fostering emotional attachments with customers, health professionals can gain trust, enhance patient satisfaction, and meet their evolving expectations.

If I ask you which one is more important – your physical or mental health – what would you say? It’s indeed difficult to prioritize one over the other because the mind and body function as one entity that forms a human being.

When you’ve created rapport, it can feel like you’re in “sync”, “on the same page” or you “hit it off” with another person. And when you’re out of rapport it can feel awkward and uncomfortable. The ability to connect with others in a way that creates an environment of trust and understanding represents the cornerstone of building rapport. You can create this bond everywhere; no matter what industry you're in or what position you hold, or if you are on your first date. Knowing

Strong customer-brand relationships matter. The modern consumers not only have a high expectations when it comes to a product, pricing and service but more importantly they want to engage with brands and form a relationship.